Fractional CMO & Growth Operations Advisor

Marketing systems built to prove incremental growth.

Orb Consulting gives small and mid-market lead-generation businesses senior marketing leadership — without hiring a full-time CMO or adding another layer of agency overhead. Strategy, media, operations and measurement, connected into one system that shows up on the P&L.

Submit an RFP Contact Kyle directly

15+ years across agency, SaaS, DTC, B2B and consumer services · $200K–$10M annual marketing investments managed

Fractional CMOGrowth operationsGo-to-market strategyCross-channel mediaCRM & attributionIncrementality testingExecutive reportingFractional CMOGrowth operationsGo-to-market strategyCross-channel mediaCRM & attributionIncrementality testingExecutive reporting

$0M+

Incremental revenue driven for a B2B SaaS finance client

0%+

Quarter-over-quarter acquisition growth for WeaveIQ

+0%

Lift in SQL to Closed Won rate after a CRM & attribution audit

Years across agency, SaaS, DTC, B2B and consumer services

Results vary based on market, budget and execution.

The approach

I work at the business level, not inside a single channel.

Most marketing problems are not channel problems. They live in the seams — between positioning and media, between sales operations and reporting, between what a dashboard says and what the P&L shows. My work connects the pieces that are too often managed separately.

Business & go-to-market strategy

Positioning, audience strategy, channel mix and budget allocation set at the business level — not inside a single platform.

Customer acquisition & cross-channel media

Integrated plans across search, social, programmatic, email, partnerships and offline, with the role of each channel defined by funnel stage.

Marketing operations & revenue systems

Lead capture, routing, lifecycle definitions and handoffs designed so marketing and sales report from the same source of truth.

CRM, attribution & lifecycle optimization

Clean data structure, governed campaign taxonomy and lifecycle timestamps that make pipeline reporting believable.

Measurement built on incrementality

Difference-in-differences designs, matched control markets and exposure logs that isolate true lift instead of last-click credit.

Executive reporting tied to the P&L

KPI hierarchies and dashboards that connect marketing activity to pipeline, revenue and profitability.

Select engagements

Packaged engagements, or a custom level of support.

Each engagement is scoped around a business question and a measurable outcome. Prefer something in between? Custom engagements are built around your team, capacity and stage.

Strategy. Alignment. Growth.

Business Strategy & Growth Advising

An ongoing advisory partnership with leadership teams: a top-down framework that aligns business goals, audience insight, channel opportunity and messaging into one focused roadmap.

Business strategy — market landscape, competitive analysis, positioning
Audience strategy — ICP, segmentation, journey mapping
Channel strategy — mix, budget allocation, go-to-market roadmap
Messaging strategy — value proposition, hierarchy, proof points
Creative and measurement frameworks across every pillar

Starting at $10K

per month

Request a proposal

The right message, channel, audience and result.

Cross-Channel & Paid Media Strategy

Data-informed media strategy that connects marketing to business outcomes — media mix, funnel roles, ICP planning, creative testing and budget optimization, in partnership with your team or agency.

Media strategy, planning and pacing
ICP and audience strategy
Creative and messaging test frameworks
Budget planning and incremental optimization
Performance reporting, insight and cross-functional coordination

Starting at $3,500

per month, per channel

Request a proposal

Win bigger in your markets. Scale what works.

Go-to-Market & Market Domination Playbooks

Custom playbooks built to grow share of voice, share of search and share of revenue — from hyper-local media blitzes to full-funnel activation, every plan paired with incrementality testing.

Market and opportunity assessment
Market selection, positioning and channel mix
Integrated activation and cross-functional coordination
Difference-in-differences testing against control markets
Scale criteria and repeatable expansion playbooks

Starting at $8K

per month

Request a proposal

Stronger systems. Better insights. More revenue.

Marketing Operations Audit & Optimization

A fixed-price audit of your CRM and marketing operations through a marketing lens, ending in a prioritized roadmap with owners, sequencing and success metrics.

Strategy and marketing–sales alignment
Lead and lifecycle management review
CRM data quality and governance
Reporting, attribution and dashboard recommendations
Automation, workflow and tech stack assessment

$13,000

two-month project

Request a proposal

Custom engagements

Interim leadership, a single strategic sprint, board and investor reporting, or advisory alongside an existing agency. Tell me the business question and I will scope the shortest path to answering it.

Start a conversation

Pricing

Clear starting points, scoped before anything begins.

Retainers scale with budget, channel complexity and scope. Project pricing is fixed. Every engagement starts with a written scope, named deliverables and the measurement standard we will hold it to.

Business Strategy & Growth Advising

per month

Starting at $10K

Cross-Channel & Paid Media Strategy

per month, per channel

Starting at $3,500

Go-to-Market & Market Domination Playbooks

per month

Starting at $8K

Marketing Operations Audit & Optimization

two-month project

$13,000

Custom engagements

Scoped to the business question

On request

Engagement	Structure	Starting price
Business Strategy & Growth Advising	per month	Starting at $10K
Cross-Channel & Paid Media Strategy	per month, per channel	Starting at $3,500
Go-to-Market & Market Domination Playbooks	per month	Starting at $8K
Marketing Operations Audit & Optimization	two-month project	$13,000
Custom engagements	scoped to the business question	On request

What I deliver

Strategy, planning and prioritization
Channel and budget recommendations
Campaign and activation coordination
Measurement design and incrementality testing
Performance reporting and executive insight

What sits outside scope

Hands-on platform execution
Campaign builds and technical setup
Creative production (design and video)
Media buying
Technical tagging and implementation

I coordinate closely with the teams and agencies who own these — and hold them to the same measurement standard.

“Growth is not a campaign. It is a system — one measured in pipeline, revenue and profit, not impressions.”
Kyle DeMarco — Founder, Orb Consulting

Case studies

Strategy that drives measurable impact.

A selection of client work, with client identities redacted where required. Full decks are available to download below.

$5M+

Incremental revenue

B2B SaaS finance client (anonymous)

Paid Media Strategy — Google Search

Developed a portfolio bid strategy, restructured campaigns and the keyword portfolio, then optimized for intent, efficiency and scale with ongoing monitoring.

30%+

QoQ acquisition growth

WeaveIQ

Growth Marketing Strategy & Execution

LinkedIn and Google Ads strategy and management, on-site conversion optimization, and product development research feeding customer insight back into the roadmap.

+5%

SQL to Closed Won rate

Elephant Energy

CRM & Attribution Audit (Salesforce)

Audited lead flow, lifecycle stages and the opportunity process, evaluated attribution and data capture, then aligned marketing and sales for cleaner reporting.

Download the full case studies

Growth strategy

Colorado Micro-Market Growth Playbook

Two-market activation architecture, cross-functional launch roadmap and a difference-in-differences readout plan for a multi-market home services brand.

Download PDF

Measurement systems

GA4 & GTM Measurement Audit

Tracking architecture review, a developer-ready event and parameter dictionary, and governed validation across the site and connected journeys.

Download PDF

Revenue operations

Salesforce Marketing & Operations Audit

Lifecycle, routing and attribution governance findings with a prioritized 90-day roadmap across foundation, optimization and scale.

Download PDF

Engagement overview

Services at a Glance

The full overview of packaged engagements, frameworks, deliverables and pricing.

Download PDF

More work is available on request. Browse the shared case study folder.

Testimonials

What partners say.

“Kyle gave our leadership team one roadmap instead of five channel plans, and the reporting finally matched what sales was seeing.”

Client name

VP Marketing, mid-market services

“The audit paid for itself in the first quarter. We knew exactly what to fix, in what order, and who owned it.”

Client name

Founder, B2B SaaS

“For the first time we could prove which markets were actually growing because of marketing, not in spite of it.”

Client name

Director of Growth, home services

Placeholder quotes — send real client testimonials and attributions and they will replace these.

San Diego, California

linkedin.com/in/kyledemarco

About

Kyle DeMarco, founder of Orb Consulting

After 15+ years across client leadership, execution, business strategy, growth planning, cross-channel marketing and advanced measurement, I have launched Orb Consulting full time.

Like many marketers, I experienced the revolving door that too often defines agency employment. That ultimately pushed me to build something of my own: a consultancy designed to help small and mid-market lead-generation businesses access senior marketing leadership without hiring a full-time CMO or building another layer of agency overhead.

My approach looks beyond clicks, leads and surface-level efficiency to understand how positioning, audience strategy, media, customer experience, sales operations, measurement and internal capacity work together.

The goal is straightforward: build marketing systems that can prove incremental growth and create a measurable impact on the P&L.

15+

Years across agency, SaaS, DTC, B2B and consumer services

$200K–$10M

Annual marketing investments managed

Cross-functional

Teams led across strategy, operations and analytics

Ready when you are

Senior marketing leadership, without the full-time hire.

One conversation is usually enough to know whether there is a fit. No decks, no discovery theatre.

Submit an RFP Email Kyle directly

Contact & RFP

Submit an RFP, or just start a conversation.

Share the business question, the constraints and how you will judge success. You will get a written response with a recommended engagement, scope and measurement plan — or a straight answer if I am not the right fit.

krdemarco@gmail.com (508) 471-8587 Connect on LinkedIn